Using Video Effectively in Recruitment Marketing

Course Length


Using Video Effectively in Recruitment Marketing


Learn to reach prospective students more effectively by choosing the right video channel.


During this webcast, we will address how to best use both live and pre-produced video that is specifically positioned for prospective and admitted students. We will explore each of the following questions as they relate to Facebook, Instagram, YouTube, and Snapchat:

  • How much new content should I be creating?
  • What kinds of videos are other institutions creating and sharing with prospective students?
  • Which channels should be prioritized for both the creation and the sharing of video?
  • What results have other institutions seen from using video in their recruitment marketing efforts?

You will also leave with brief suggestions for TikTok.


Presentation Materials

Additional Resources